How to Build Authority for Your Website

Having an authoritative website helps you create more leads, prospects, and sales. Not only will this help you when someone searches for your website but it allows you to create a launching pad for other marketing efforts. There are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as…

• Why Creating content means more than search engine optimization.  A high level of quality in your content is needed in order to establish a high level of authority.
• Why the adult learning theory is important in the content you create and is one of the biggest factors in creating leads and prospects
• How thinking about a inverted pyramid is important when creating content
• Some quick tips on using the big four (Twitter, Facebook, LinkedIn, and YouTube). Consistent success with social media can lead to a lot of traffic, links, exposure, and authority.
• When to worry about Search engine optimization
• Why commenting on other blogs builds authority

Remember authority is built over time and with trust.