What to Put in Your Blog's Sidebar
1. About Link or a Short Bio
The sidebar is a great place to
establish who you are, so visitors will immediately understand your
level of expertise or interest in your blog's topic. You can do this
through a link to your
"About Me" page or a short bio that displays on your sidebar.
2. Your Picture
To
further establish who you are as a blogger (particularly if you're
trying to establish yourself as an expert in your field through your
blog), it can be helpful to include your picture in your sidebar along
with a link to your "About" page or short bio. Adding your picture also
helps to personalize your blog. Remember, successful bloggers create a
relationship with their readers. A picture can help strengthen your
relationship with your readers.
3. Contact Information
Including
your contact information on your blog's sidebar is particularly useful
for bloggers who use their blogs to generate business. If your blog is a
sales tool, then you should make it as easy as possible for visitors to contact you.
4. Blogroll
One of the most important things you can put in your blog's sidebar is a
blogroll. Your blogroll helps to promote your blog through networking with like-minded bloggers.
5. Links to Your Other Blogs or Websites
Your
sidebar provides many ways you can further promote your other blogs,
websites or online businesses. In addition to a traditional blogroll,
you can add links to your other blogs and websites in your sidebar.
6. List of Categories
To make it easy for your blog readers to find your old content, it's important to create
categories to archive your posts and include links to those categories in your sidebar.
7. Links to Archives by Date
Another
way to make it easy for your readers to find old content on your blog
is through links to your archives (typically listed by month) in your
sidebar.
8. Recent Posts Links
Make it
easy for your readers to find your recent blog posts by including a list
of links to those posts in your sidebar. This is a great way to
encourage additional page views and keep visitors on your blog longer.
9. Recent Comments Links
Similar to including
recent post links in your sidebar, you can also include recent comment
links. Including recent comment links in your sidebar can encourage
conversation.
10. Popular Posts Links
Your
sidebar is a great place to display links to your popular (highly
trafficked or highly commented) posts. People will see those links and
want to read those posts to see why they are so popular.
12. Search Box
Make it easy for your readers to find old content through keyword searches by putting a search box in your sidebar.
13. Advertisements
Your sidebar can hold a lot of ads such as
Google AdSense,
Amazon Associate
ads, direct banner ads and more. Don't overload your sidebar with ads,
but do take advantage of the revenue-generating opportunities that your
sidebar presents by including some ads on it.
14. Donations Button
While a
donation button
might not bring in a lot of money to your blog, it's very common for
bloggers to include them in their sidebars with the hope that someone
will make a donation one day.
15. Social Web Links and Feeds
Many bloggers use their sidebar as a way to promote their various
social networking and
social bookmarking activities. For example, you might want to include links to your Facebook, LinkedIn,
Digg or other account profiles in your blog's sidebar, or you may want to include your Twitter feed in your sidebar
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